Only For Business Owners With At Least $1M Revenue

Give Me Just 30 Minutes And I'll Tell You...

HOW TO TURN YOUR BUSINESS INTO A CASH-RICH ASSET THAT RUNS WITHOUT YOU

WITHOUT HIRING A CFO, CHASING MORE SALES

OR WORKING MORE HOURS

You didn’t start a business to work in it forever.
THEBIGFLIP™
shows you how to break founder dependence, unlock passive cash flow, and build a business that can be sold, even if you never plan to sell.

As Seen On:

🎯 The Right Design Is the Key to True Freedom

💰 A Business That Runs Without You Works Even If You Never Sell

⏱️ Cash-Rich, Founder-Free Systems Scale Your Time and Income

Most founders build themselves into a corner. Endless client calls, team fires to put out, and cash flow that disappears faster than it arrives. More sales will not turn your business into one that works without you. We flip the game: design your business like an asset, not a job. So you can sell or keep collecting the cash.

Exits aren’t the goal. Options are. The Big Flip makes your business safe to keep because it's been built to sell. That means recurring revenue, clean systems, lean ops, and owner independence. Want to scale it? Great. Want to exit? You're ready. Want to chill and let it print cash? Even better.

Most founders build themselves into a corner. Endless client calls, team fires to put out, and cash flow that disappears faster than it arrives. More sales will not turn your business into one that works without you. We flip the game: design your business like an asset, not a job. So you can sell or keep collecting the cash.

Meet Your Host

Introducing Joewin Tan, the creator of THEBIGFLIP™, a business design system used by overworked founders to turn stressful, founder-dependent SMEs into cash-rich, acquirable assets — without adding an extra dollar on ads or headcount.

She’s helped 100+ business owners across different industries and her method has been implemented inside 7- and 8-figure SMEs, scaled by Founders with minimal or no accounting & finance background, and even used to prep businesses for sale — or simply make them worth keeping.

When founders implement THEBIGFLIP™, they...

  • Extract themselves without breaking the business

  • Systemise profit and cash flow — not just sales

  • Create businesses that are sellable, scalable, or self-sustaining

  • Finally enjoy freedom, without waiting for an exit

THEBIGFLIP™ Is The Only Place Where You...

💰 Design a Business That Prints Cash Without You

🧠 Get Clarity on Exactly What’s Holding You Hostage

⚙️ Install Systems That Buyers (or You) Love

Get hands-on, strategic help designing a business that doesn’t need you in the weeds. We rebuild your model, systemise your profit engine, and unlock true optionality — all in one focused sprint.

You’ll walk away with a clear cash map, an action plan to extract yourself from operations, and a strategy that makes your business more valuable whether you sell or keep it. No fluff. Just traction.

Whether you want to exit or exhale, we’ll make your business easy to run, fun to own, and attractive to buyers. No need for CFOs, 3-year exits, or messy advisory retainers.

They Redesigned their business — Now Look At The Numbers:

Turned A Loss-Making Business Into A $300K+ Net Profit Business

Corporate Gifting

Increased Net Profit By More Than $100K Just 6 Weeks after implementing

Digital Marketing Agency

Finally Crossed $2M In Sales After Getting Stuck At $1.7M for More Than 2 Years

Video Production

Doubled Founder Salary To $25,000 And Cut Work Hours By More Than 50%

Furniture Retail

Business Owner Stepped Down With Passive Income of More than $300K Annually

Organic Grocer eCommerce

Reduced SKUs By 50% And Generated More Than $80K After 7 Weeks

Fashion Retail

Generated More Than $130K+ Sales Without An Extra Dollar on Ads or Hiring

Pest Control

Owner-Dependent 6-Figure to Owner-Independent 7-Figure in 12 Weeks

Air-Conditioning & Mechanical Ventilation