Only For Business Owners With At Least $1M Revenue

Give Me Just 30 Minutes And I'll Tell You...
HOW TO TURN YOUR BUSINESS INTO A CASH-RICH ASSET THAT RUNS WITHOUT YOU
WITHOUT HIRING A CFO, CHASING MORE SALES
OR WORKING MORE HOURS
You didn’t start a business to work in it forever.
THEBIGFLIP™ shows you how to break founder dependence, unlock passive cash flow, and build a business that can be sold, even if you never plan to sell.

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🎯 The Right Design Is the Key to True Freedom
💰 A Business That Runs Without You Works Even If You Never Sell
⏱️ Cash-Rich, Founder-Free Systems Scale Your Time and Income
Most founders build themselves into a corner. Endless client calls, team fires to put out, and cash flow that disappears faster than it arrives. More sales will not turn your business into one that works without you. We flip the game: design your business like an asset, not a job. So you can sell or keep collecting the cash.
Exits aren’t the goal. Options are. The Big Flip makes your business safe to keep because it's been built to sell. That means recurring revenue, clean systems, lean ops, and owner independence. Want to scale it? Great. Want to exit? You're ready. Want to chill and let it print cash? Even better.
Most founders build themselves into a corner. Endless client calls, team fires to put out, and cash flow that disappears faster than it arrives. More sales will not turn your business into one that works without you. We flip the game: design your business like an asset, not a job. So you can sell or keep collecting the cash.
Meet Your Host

Introducing Joewin Tan, the creator of THEBIGFLIP™, a business design system used by overworked founders to turn stressful, founder-dependent SMEs into cash-rich, acquirable assets — without adding an extra dollar on ads or headcount.
She’s helped 100+ business owners across different industries and her method has been implemented inside 7- and 8-figure SMEs, scaled by Founders with minimal or no accounting & finance background, and even used to prep businesses for sale — or simply make them worth keeping.
When founders implement THEBIGFLIP™, they...
Extract themselves without breaking the business
Systemise profit and cash flow — not just sales
Create businesses that are sellable, scalable, or self-sustaining
Finally enjoy freedom, without waiting for an exit
THEBIGFLIP™ Is The Only Place Where You...
💰 Design a Business That Prints Cash Without You
🧠 Get Clarity on Exactly What’s Holding You Hostage
⚙️ Install Systems That Buyers (or You) Love
Get hands-on, strategic help designing a business that doesn’t need you in the weeds. We rebuild your model, systemise your profit engine, and unlock true optionality — all in one focused sprint.
You’ll walk away with a clear cash map, an action plan to extract yourself from operations, and a strategy that makes your business more valuable whether you sell or keep it. No fluff. Just traction.
Whether you want to exit or exhale, we’ll make your business easy to run, fun to own, and attractive to buyers. No need for CFOs, 3-year exits, or messy advisory retainers.
They Redesigned their business — Now Look At The Numbers:
Corporate Gifting

Digital Marketing Agency

Video Production

Furniture Retail

Organic Grocer eCommerce

Fashion Retail

Pest Control

Air-Conditioning & Mechanical Ventilation

